The key to good communication in today's digital climate isn't video production - It's knowing how to tailor your message to be used with video, but more importantly, current digital audiences. In 2021, video traffic will be 82 percent of all consumer internet traffic. Building your brand without an intentional video focus will get you closer to a fax machine than an industry leader. Integrating video into your communications and branding strategy ensures you'll be understood by your customers if that's video, audio or print.