shopflo aims to supercharge conversions for e-commerce websites at checkout by improving user experience, helping build stronger intent and trust during the purchase Problem statement - (1) There is ~70% drop off at checkout for most independent e-commerce retailer (outside of large marketplaces) (2) E-commerce cart platforms allow minimal flexibility on checkout, with their experience still same as the last decade (3) Whereas user experiences are defined by new consumer platforms such as Swiggy, Amazon, etc. There is a fundamental unbundling of monolith shopping cart platforms globally for mid-market and enterprise customers, who are moving towards headless (read modular) architecture. Shopflo aims to be the global default for checkout experiences.