News10NBC is Rochester, NY's NBC affiliate in the 76th ranked market, serving more than 475,000 viewing households with award-winning newscasts and popular programming. Located at 191 East Avenue in downtown Rochester, New York, NEWS 10NBC is part of Hubbard Broadcasting, Inc. The operations of St. Paul/Minneapolis-based Hubbard Broadcasting, Inc. include eight television stations located in Minnesota, New Mexico, and New York; two radio stations in Minnesota; Diamond P Sports and F&F Productions, both Florida-based television production companies.