The Weinbach Group utilizes a unique approach to meeting our client's objectives; we call it "integrated marketing." The firm began as a public relations firm, but over time, we realized that publicity – in isolation from other forms of marketing communications – limited the client in achieving its overall goals. Therefore, we began to incorporate other forms of marketing (advertising, direct mail, collateral materials, etc.) depending upon the client’s needs. We found that utilizing a tailored mix of marketing elements benefited our clients by allowing them to more rapidly meet their goals. In addition, our integrated approach intensifies the effectiveness of each separate element. In other words, "the whole is greater than the sum of its parts."