Established in 2006, Amaal comes to you from the house of Belhasa International - the parent company of Emirates Driving Institute, one of the biggest driving institutes in UAE. Within a short span of its small beginning as a company that offered privilege deals to the students of EDI, Amaal quickly grew to tie-up with a string of national/international brands, upping its services to include all the citizens of UAE. Today, Amaal stands tall offering exclusive bargain deals on just about anything to do with your everyday life – Food and Beverages, Fashion Accessories, Healthcare, Entertainment, Education, Leisure, Lifestyle products, you name it. All at the flash of the Amaal Privilege Card. With its mission to achieving ultimate customer delight, Amaal is constantly adding to its products and services list through a process of continuous innovation and adaptation. Supported with cutting edge technology and highest quality human resources, Amaal hopes to realize its dream in the not too distant future. The dream of making every citizen of UAE feel Privileged!