CELEBRATING 70 YEARS OF INNOVATION In 2010, BCBSMT celebrated its 70th year of providing high-quality, affordable health insurance solutions to Montana businesses and citizens. Although our leadership and direction have changed many times during that span, our focus has remained constant. We strive to provide the most reliable service in Montana—aiming to delight our customers and business partners every single time they interact with us. We have built our reputation as Montana’s most trusted health insurance provider on fulfilling that promise to our members and providers, day after day. As we begin to build the next 70 years, we are renewing our commitment to innovation—vowing to find new ways to reduce the cost of health care while helping our members get and stay healthy. “Through devotion to our mission, a commitment to innovation, and continued dedication to providing the highest-quality, most affordable health care coverage in Montana, I believe we are poised for even greater success as we embark on the next 70 years of serving Montanans.” – Michael Frank, President and CEO An independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans. ® Registered and service marks of the Blue Cross and Blue Shield Association. Live Smart. Live Healthy®. is a registered mark and Wake Up Your LifeSM is a service mark of BCBSMT, serving the residents and businesses of Montana.