Media Thirst brings information and transparency to the entire advertising value chain, with flexible products and proven expertise that support a healthy, thriving digital advertising environment. We capture the entire consumer-ad interaction, analyzing each element from the context and the creative to the redirects and the landing page, to help organizations take control of the advertising experience. We show brands how and where their ads are displayed, let publishers see the content actually hosted on their sites, highlight potential risk in ad content and advertising practices for ad networks and affiliate marketers, help legal teams protect their clients from litigation, and show regulators the kinds of market practices that impact the consumers they’re working to protect. Advertising plays a critical role in the commerce space, shaping the way consumers perceive and interact with brands and content. Because of its importance in the market, advertising is also a core focus of many government compliance efforts. Formed by mobile advertising veterans, Media Thirst builds on the founders' experience supporting robust digital marketplaces through in-market media monitoring and compliance management for major mobile carriers and applies their expertise to the digital advertising space. Media Thirst takes an active role in shaping the discourse surrounding advertising compliance and supply chain accountability. Through our work with the IAB and with the Online Trust Alliance, we raise awareness of industry concerns and work to establish responsive, effective solutions. We care about the health of the advertising industry as a whole, and we bring our data to the table to help create a more trustworthy digital supply chain and a more successful, compliant marketplace. Our articles and white papers highlight important practices, breaking news, and developing trends, educating consumers and insiders alike on the important issues facing our industry.