Hello, Save Earth Foundation (HSE) is a CSR initiative of Waylink Pitstop Solutions Pvt Ltd (WPS). The current focus is the fight against single-use plastic. As plastic outlives humans and takes over 500 years to degrade, it is essential that awareness is created and sustained over generations to make any lasting impact. Hence, we are focusing on spreading the good word against plastic amongst the school children, to catch them young, so that the campaign is internalized and carried forward to the next generation. This will also have a positive impact on their families and the immediate neighborhood and the ripple effect expected to carry the momentum beyond. Under our ‘Reduce, Reuse, Recycle plastic’ war cry, to sustain the enthusiasm by making recycling a habit. Oleum, a product of WPS offers fuel as a reward in exchange for single-use plastic. The whole process – collection, consolidation, recycling and crediting of the reward in fuel credit is supported end to end through a simple smartphone-based mobile app. Corporate participation in funding the noble cause will be the key to winning the battle against plastic. Create awareness about the ill-effects of single-use plastic through school programs and through literature that appeals to them.