Say hello to a new group of Rebels brought together by a common passion to help independent hotels compete our industry's constantly changing, fast paced and complex landscape. We give independents resources of a large brand to manage the Revenue Generation effort with the confidence we're executing seamlessly on their behalf to drive revenues. This creates a new dynamic that allows our partners to refocus on engaging their guests without worrying about finding time to change rates, post on social or figuring out how to optimize ad spend.