If you are a retailer, or associated with the retail industry, then The ROAD to RETAIL is for you! Our website is filled with useful shopper marketing insights and tools to help you build an amazing Shopper Experience for your customers. And why is it so important to focus on the Shopper Experience? Because if shoppers have a great experience in a store, they will linger longer, spend more and recommend that store/product/brand to their family and friends. And more sales and customers, tends to lead to improved profits! The ROAD to RETAIL is also the where you will find out more about how to create a great Shopper Experience using “The Retail Trifecta”. Created by shopper marketing expert, Kevin Moore, a man who walks thousands of stores a year to help his clients better understand “the shopper” and global shopper trends, the Retail Trifecta is a twenty step process to achieving a great Shopper Experience for your customers. Interestingly, Kevin Moore's concept of The Retail Trifecta applies as much to online retail as it does to physical retail. And if you sell into retail, you'll also find a ton of useful tips and tricks to help you build stronger relationships with your retail clients.