Intrigue and anonymity, a playful balance between the traditional and the modern, all with an exacting attention to detail. The Westminster is set in the heart of London, characterised by some of the world’s most iconic historical landmarks and is a place of great power and secrecy. An area rich in history, art, legendary authors, and political figures. It is also the traditional seat of diplomacy, power and governance. The Westminster captures all these characteristics of status, identity, the seen and the unseen, honouring the cultural traditions of our incredible location.