In 1999, the founders of Khaled Group of Companies have introduced Nourish Poultry and Hatchery Ltd. with a dream for a society free from undernourished & underprivileged people. The major products of Nourish Poultry and Hatchery Ltd were Day Old Chicks (DOC) and poultry feeds. The initial motto of Nourish was "We Breed, We Feed, We Nourish", which was focusing on the nourishment of individuals, households & the society.