myAutoloan.com, an online direct lending automotive finance marketplace is a Web site property of Horizon Digital Finance, L.L.C. and began operation in 2003 . The company is privately held; it's marketplace lending platform includes direct-to-consumer and indirect-to-direct, internet-based financing that helps consumers take control of the research, financing and purchase processes for New and Used Auto Loans, Refinance Auto Loans, Private Party Auto Loans and Lease Buyout Auto Loans. Offering a wide range of products and services to simplify the search for information and funding alternatives, consumers are provided with a secure, confidential place to obtain up to four loan offers. myAutoloan.com facilitates the matching of lenders based upon customer needs via technology and processes that are patented under U.S. Patent Nos. 7,630,933, 7,647,274, 8,095,458, and 8,359,264 providing proprietary analysis and evaluation processes called Preferred Placement®.