Strategic marketing, sales, Soft Skills coaching in conjunction with creative communication initiatives associated with the Business Development Continuum including lead generation, value-added proposals, presentation physics, customer loyalty programs, sales training, mentoring, account management, enduring client communications, and referral generation. 40+ years experience, the equivalent of $300+ million in new and recurring business in today's market valuation. We developed the Best Evaluation Strategies & Tactics System (B.E.S.T.) a three-part approach comprised of Evaluation - Implementation - Continuation. The process begins with a proprietary diagnostic tool, an Evaluator, that identifies strengths and weaknesses in four key revenue-generating areas most businesses have in common. After two minutes of input, the Evaluator generates a road map that provides feedback on the four areas. Recommendations are then implemented and followed up on a regular basis to ensure objectives are met with the desired outcomes. Everything we do is based upon a foundation of Soft Skills. Practical examples of common, everyday business development dilemmas, with takeaway tips and topic-related links, can be found in our book, “Soft Skills. Hard Returns.” Available on Amazon, Apple and other platforms.