We are a strength and conditioning company, but it’s not WHAT we are that really matters. What matters is WHY we are a strength and conditioning company, so if you are interested in learning about that, please continue reading and if you think you would like to join us, feel free to apply! Our purpose is to equip people to face, fight, and persevere through challenge, not just in the weight room but in life. Exercise is not the end goal for us, in fact, we use exercise as our primary tool to elicit change on a much deeper level; the behavioral level. We do this by creating an inclusive and supportive environment where anyone can come to work on themselves, no matter what their goal is or where they are starting from. When our clients walk into our room, they know that everyone is there for one reason, to get better. Our clients expect to struggle, and it is our job to help them persevere, because it is the cycle of struggle and perseverance that produces discipline. Once discipline has been built in the weight room, that same principle can be translated to all other areas of life. Therefore, we are not in this business just to build better bodies, we are building better people.