GoodsTag is an enterprise SaaS provider assisting brands, manufacturers and retailers. GoodsTag’s IoT-solutions for global Product Relationship Management open up a new world for physical goods and products. Its platform for Smart Product Services offers enterprises an effective integration of digital product services all along the life cycle of any physical good. Digital product services are based on an unambiguous relationship between the physical good and its digital twin. They lead to more effective supply chains, can protect from counterfeits, enable the direct interaction with end consumers, and foster sustainability through controllable product cycles and recycling processes.