Tyrata, Inc. is a sensor development and data management company offering wireless sensors and systems that monitor and report on vehicular tire tread wear in real time. The company's IntelliTread™ technology monitors, tracks and predicts tire tread wear over the life of any tire. Tyrata serves consumers, fleet management companies, and high-performance specialists who depend on the integrity of tires for safety, efficiency and profitability. Tyrata has an exclusive license with Duke University to sensor technology that monitors tire tread wear in real time, warning drivers and fleet management operators when tire rubber has grown dangerously thin. The Tyrata tread wear sensor can be linked to data analytics systems to improve safety in consumer vehicles, reduce maintenance costs in large fleet management operations and provide critical data for the emerging market of autonomous vehicles. In collaboration with Duke University, Tyrata's founders developed the sensor technology using carbon nanotubes (tiny cylinders of carbon atoms just one-billionth of a meter in diameter) that can track millimeter-scale changes in tread depth with 99 percent accuracy. The sensors could easily signal when it's time to replace tires or report information about uneven and often dangerous tire wear conditions.