Nuvole is a strategic, creative communications agency based in Milan led by a group of passionate retail specialists, driven by a single-minded vision; To help clients build accelerated Brand value and convert it into greater Sales value. More customers spending more, more often. Over the years we have formed some interesting Retail Conversion Beliefs, which even if you don’t agree with (yet!) are good stimulations to start a conversation! 1. Knowing your role and purpose within an audience’s purchase repertoire is critical 2. Not all customers are equal, not all behavior is equal 3. Commercial drivers extract value 4. Perception setters create value. 5. ‘Why’ is always more important than ‘what’. 6. The sharper the Brand proposition, the broader the appeal 7. Distinctive, commercial creativity always wins 8. ‘Advocacy’ is way more important than ‘Loyalty’ 9. A clear O2O communication framework is a must 10. Make sure you have more fun than you should! If our Retail Conversion focus strikes a chord with you we would clearly be delighted to have a chat. A client selection Grandi Stazioni Retail – awakening a retail giant Arcus Real Estate – managing diverse destinations Scalo Milano – capturing the voice of Milan The Market, San Marino – launching a new Italian treasure Be Victorious – releasing the Olympian in you