Persona represents the solution for identity management, aligned with the latest data protection regulations. Its scope is to empower the individual and grant them the control over their personal data as well as the means to secure access to their private details. The main goals of Persona are: 1. To leverage on identity management services for the individual based on what the blockchain technology can offer; 2. To protect individuals personal details. While it is obvious that individuals need to provide their details to various entities, they have no control over it after sharing. Persona puts individuals back in the driver seat; 3. To empower each person and to give them the power on what it shares and with whom when it comes about their identity and private details; 4. To allow entrusted third parties which with private details to enrich their services by offering trust as a service; 5. To streamline onboarding process since an individual might be already checked by some entity enrolled in the system;