Betsy Smith Worldwide helps creative businesses (and companies targeting creatives) to articulate their brand promise with verve, clarity and meaning—in print and online. Specifically, I write ad campaigns, banner & button ads, bios, blogs, capabilities brochures, direct mail packages, e-blasts, e-newsletters, invitations, landing pages, letters, media kits, multimedia promos, personalized URL campaigns, postcards, press releases, sales brochures, self-mailers, surveys, taglines, trade show collateral, website content, white papers and more ... all designed to communicate the wonderfulness of your brand, product or service in a way that's creative, compelling and concise.