Original Chia was founded in 2009, following a succession of fortunate circumstances: Martin Toft, the company founder, watched two separate TV programmes about chia seeds. The first time, he could not believe what he saw and heard: the properties attributed to chia seeds seemed too improbable. In the second programme, a nutritional scientist who is very well known in Denmark was speaking in a round-table discussion and was just as astoundingly positive about chia seeds, as the first programme had been. This prompted Martin Toft to start researching chia seeds online for two hours. His conclusion: he was deeply convinced that he had encountered a particularly valuable food to which he would dedicate his future. Together with two friends, he founded the company Original Chia and obtained the very first import licence for chia seeds given in the EU. It was a difficult start! In South America, chia seeds were not more well-known than in our country, i.e. almost entirely unknown. That is why finding a reliable supplier and getting the first containers loaded up and heading in the direction of Europe was a big challenge! In 2009, chia seeds were only permitted as a 5% ingredient in bread. Naturally, we decided to focus on bakers. However, at this time, they were still reluctant to hear anything about the new ingredient, since its composition, baking properties and the resulting benefit to the bakery were still unknown. Why buy something so unknown, which there was no demand for and which was much more expensive than sesame or sunflower seeds? Original Chia then spent a lot of time on fundamental education until the import licence for chia seeds was extended in January 2013! now 10% in all baked goods, fruit, seed and nut mixes and breakfast cereals are allowed to contain 10% chia seeds. In addition, chia seeds are now allowed to be sold as a mono-product, although each package contains the recommendation that the maximum daily consumption should not exceed 15g.