Channel Dynamics is a boutique channel consulting firm, specialising in assisting ICT (Information & Communications Technology) companies to sell more effectively, through superior channel sales training programs and marketing strategies. Our objective is to help organisations select the right partners, develop meaningful programs, and achieve great results. In order to accomplish this, we focus on improving two key areas: 1. Vendor to Channel engagement (ie. helping the vendor engage more effectively with the channel) 2. Channel to End-user sell through (ie. improving the channel's ability to sell the vendor's products)