Moxi Loves is the trailblazing, female-founded brand that’s been championing waterless beauty since 2018. It’s a true innovator in the beauty space. Moxi Loves is the brainchild of Pamela Laird, who reached the final in BBC’s The Apprentice. She’s one of Ireland’s most loved and trusted entrepreneurs with 1 aim: to be a true brand disruptor by combining innovation with clean beauty products and bringing them to the masses. Always ahead of the curve – Moxi Loves was one of the first to launch waterless beauty products-it’s a brand that will always remain affordable, inclusive, easy to use and every single product is as effective and innovative as it is hardworking.