The Incentive Federation Inc. was founded in 1984 as an umbrella organization for the incentive field representing national trade associations, trade publications, and the national trade shows. In this role, it is responsible for all aspects of incentive marketing, including merchandise, travel, and services, encompassing incentives, corporate gifts, rewards, recognition, promotional products, and other related promotional tools. Originally founded as the government affairs voice of the incentive field, the Federation continues to protect the field. Building on its success, the Federation has expanded its mission into four related areas: (a) corporate outreach, (b) research, (c) education and (d) standards development., Through its administration of studies of the incentive field, monitoring the latest legislation and regulations affecting the field and through regular newsletters and updates, the Federation helps the industry grow, improve and become more effective. The Federation is a 501 (C) (6) non-profit and tax-exempt organization with its principal office in Falls Church, Virginia. It is governed by a volunteer Board of Directors comprised of incentive industry professionals selected from among its trade association and corporate members.