Robert McKee occupies a unique crossroad in modern media storytelling, a position informed by his insightful grasp of classical design and his cutting edge blend of irony, psychological perception and intellectual passion. He is the only screenwriting guru whose teachings have spread beyond the screen and stage to influence all story forms from fiction and corporate publishing to journalism and the Internet. Writers, media professionals and business leaders from all over the world read McKee and attend his seminars for an exclusive deep dive into the narrative potential of their material and an expert’s guidance into bringing it to production and publishing success. This Fulbright Scholar has won the BAFTA Award and the Cine Eagle as well as the International Moving Image Book Award. He has to date coached 60 Oscar as well as 170 Emmy Award winners. His dictum Write the Truth has become the password in the global story industry for passion, originality as well as mastery of the craft.