SWG Consulting is a Communications & Business Consulting Agency unifying public relations, social media, brand marketing and business development expertise into content-rich communications campaigns and strategic business plans that build value. With over 25 years of experience in the specialty food & beverage market, as well as travel & hospitality, SWG Consulting founders Susan Wheaton and Pierre Guerin work with a range of companies from start-ups to established brands. We eat, breathe and live food. Spotting new trends, launching new products, driving culinary innovation and finding new ways to reach customers is what drives us. What began as a work relationship, marketing cheese for Savencia – maker of Alouette and other cheeses - developed into a life together as a family AND a love for what we do as professionals. After time spent in Lancaster, PA, we moved to France, enjoying many of the country’s bountiful food regions including historic La Rochelle, with some of the best seafood in the world; the Perigord region, renowned for its magret and duck confit; further southwest in the Lot, recognized for its wine and farmstead cheese, as well as fresh & preserved fruit – it’s now surprise that Bonne Maman jams are made here! Before returning to the US in 2004, we travelled the globe, always inspired by the foods of other cultures and how food was such an integral part of a culture and the stories … We’ve been on both sides of the table as both client and a provider of services -even having owned a fine dining restaurant on Martha’s Vineyard! We have an understanding of what providing value truly means.