ODIN, the creator of smart e-blackboard, was founded in 2000 by Mr. Jefferson Chow. It’s been focusing on R&D and manufacturing in the display industry from very beginning. Odin turned into educational field in 2013. As a late-comer of education, we re-read the interaction between human the users and tool the technologies, trying to find a better positioning for those two factors. Odin believes that, teacher is the most important part in a teach & learn scenario while all activities are launched by a teacher. And every single tool, material, resource should be align to make sure the output at a top level quality. However, most of the hardware and software in the market are smart enough to be dazzling the teachers but not smart enough to be useful. Especially for those experienced ones. “If Einstein is giving a lesson in Physics, who would say his slides aren’t beautiful or he is not smart enough to use the smart tools properly?” Odin is committed to providing teachers and students with the most effective classroom solutions with the minimum interference. This “No Sense of Existence” plan combines the smart e-blackboard as the core, the intelligent lighting control system, smart indicator boards, video record & play platforms, digital schoolbags (tablets) and numbers of peripheral products etc. Within the China mainland, more than 50,000 classrooms have benefited from Odin. Being guided with the philosophy of “No Sense of Existence”, Odin keeps going to explore wider and bigger, the endless future of smart classroom. To bring teachers and students the best experience in teaching and learning ever.