1 Activity Leader on the French market of on board electronics products, TAKARA developps, builds and distributes its own range of car radio, on board video and navigation systems in Europe. Thanks to its 35 years of experience in the car entertainment, TAKARA transfers the domestic digital revolution (such as TNT, Bluetooth, Wifi…) to the car. Main Figures in France TAKARA Group in France (DAT – DIECI) reached the « 3++ » quotation from La Banque de France, this is an excellent quote that guarantee and reassure our partners. In 2010, in France, Takara is N°2 on the car radio market and N°1 on the on the car video market. In 2009, in France, Takara is ranked 1st in volume on Vidéo (15,9%) and N°2 in volume on car radio market (11,2%) – GFK datas Annual growth : + 15% in 2010 2 TAKARA strategy - Precursor of new trends : pioneer of the « on board video pack » - A unique positioning : the best price/quality ratio - A very flexible and efficient staff (R&D…) - A very short « time to market » ( roughly 100 days) that ensures a very good reactivity. - A very wide distribution channel : more than 3000 points of sale in France (car makers, specialized shops, …) and a constant European development in Italy, Spain, Benelux,Germany… - A modern and efficient After Sales Service, according to our partners requirements. - The sole company that proposes 3 ranges for car electronic devices.