Market research has changed. The target audience is now active and accessible across multiple modes of offline and online. Physicians and other HCPs are spending increasing amount of time online multiple social media channels and online communities. Patients hitherto less accessible are now spending more time online in social media as well as medical condition specific communities. This has created a challenge on how to understand the digital profile of the audience better. Boltz Research is using advanced technology – specifically Artificial Intelligence and Machine Learning to build better digital footprints of HCPs. The more we understand, the better we can tailor approaches for marketing and market research.