Ashlyn Wong is a hybrid designer and problem-solver based in Singapore. With a strong emphasis on human-centred design, she turns conceptual ideas into products and services that impact people and communities in meaningful ways. At the core of her design ethos is a desire to identify challenges and solve problems through a methodology that is research-driven, rooted in an understanding of user psychology and refined through an iterative process. Her strategic approach culminates in elegant solutions to complex problems. With an eye for balancing beauty and utility, her works aim to influence behaviours, lead to tangible business outcomes and make a positive impact on the world.