The Limassol Tourism Development and Promotion Company Ltd was established in October 2007, aiming to promote the further development of the basic and tourist infrastructure of the Limassol region and to market the area as a distinct cosmopolitan sea-side destination, with a unique identity, based on its rich history and culture, its special characteristics including the fact that it is centrally located so as to be able to visit any other city of Cyprus as well as the Troodos mountains within less than an hour, and the wide variety of options available for tourists including: enjoying the sun and sea, sports, culture, sightseeing, cycling, bird watching, spa services, mini cruises to nearby destinations, rural tourism, nature trails, Byzantine churches routes, wine routes and much more. The board of directors of the company consists of 13 members. The Chairman is assigned by the Limassol Chamber of Commerce and Industry while the Vice-Chairman is the Mayor of Limassol. Two members of the board represent the Municipalities of Limassol. Additionally there is one member each representing the Cyprus Tourism Organisation, the Cyprus Hotels Association, the Association of Cyprus Tourism Enterprises, ACTA, the Cyprus Association of Private Entertainment Enterprises, the Limassol Development Company and the Communities of the region. Two more board members are elected during the Annual General Meeting.