LoyaltyPlus is an independent customer relationship management (CRM) company committed to offering complete client retention through its cutting-edge loyalty programmes and partnerships. LoyaltyPlus offers a full range of loyalty solutions, ranging from the business design (including actuarial financial design) to the final implementation of infrastructure and software. With more than ten year's experience in developing and implementing loyalty solutions, LoyaltyPlus applications are deployed in many industries including the airline and financial services sectors and community based environments. Successful CRM programmes manage customer relations by influencing emotional behaviour through direct and targeted communications and effective incentive schemes. LoyaltyPlus' vision, customer orientation and in-depth service experience, enables its clients to form successful personal relationships with their customers. Outsourcing of the complete Loyalty Function, including Call Centre, Service Centre and Technical Infrastructure. Globally, businesses are shifting to a new marketing strategy, focused not only on a larger share of the market, but also on loyalty from their customer to ensure a larger share of the customer base.