Founded by the last buyer of jewelry and watches at Barneys New York, Paragon Jewel Strategy by John Massad is a wholesale jewelry showroom for fine jewelry designers that uniquely offers strategic consulting pertaining to inventory management, product-performance analyses, operational management, executive-board negotiating, and cost-effective marketing. There is a strong need in the jewelry industry for merchandising and operational guidance for independent jewelry designers and brands, and Paragon Jewel Strategy is the first showroom of its kind to offer the business acumen and industry-specific knowhow to grow jewelry businesses at even the largest-scale retail distributors without hindering cash flow. At current, jewelry designers only have access to consultants who are temporary, investors who only understand the financial language versus the merchant/retail language and skill set, and traditional showrooms that lack the merchandise planning and buying experience to sustain and grow a business organically. In a day and age when the analytical approach to product design and inventory management comes second to uphill marketing efforts, Paragon Jewel Strategy fills this void-- growing businesses with strong foundations by adhering to the fundamental philosophy of “product first, marketing second”.