George & Matilda Eyecare is a locally owned and operated optometry collective. We offer leading independent optometrists a unique partnership model that’s unlike any other franchise or buying group in the optical industry. As a progressive, dynamic brand, we provide a complete optical solution for consumers. This means we don’t just solve prescription problems – we also ensure that customers get the right solution for their lifestyle needs. This is reflected in our warm, friendly and personalised service, as well as our modern and stylish eyewear products.