Magoon Capital is a firm founded by Christian Magoon to provide strategic counsel on product development, marketing and distribution to ETF related companies. It is a sister company to YieldShares, the Sponsor of the YieldShares High Income ETF (YYY). To date, Christian has launched over 50 ETFs and utilizes that experience with clients to maximize their ETF efforts. Prior to forming Magoon Capital in 2010, Christian was President of Claymore Securities (now Guggenheim Investments), where he led the firm’s product development, distribution and marketing efforts. Christian started up and built one of the fastest growing and most innovative ETF businesses in the country, gathering more than $3 billion in AUM in three years. In 2012 @ChristianMagoon was named a “Top Five ETF Expert To Follow On Twitter,” by ETF Database. In 2011, Financial Planning magazine dubbed Christian an “ETF Pioneer.” In 2008, he was named one of “Five People To Watch In The U.S. ETF Industry” by Institutional Investor.