For far too long, revenue teams have had to make do with basic reporting tools. These reporting tools are static, backward-looking, and leave it to the user to interpret reports and make decisions. The world of AI has progressed so much so that trained AI machines are beating humans at the most sophisticated strategy games such as Go. For a lynchpin function such as GTM that owns the biggest line item on any company P&L, the best the SaaS industry has to offer is rather dismal today. The ambitious salesDNA team set out to take on this challenge. Being one of the largest, hairiest, and most pervasive problems in the world, we assembled some of the best-in-class talents across the globe that have mastered their craft over decades. salesDNA’s mission is to provide B2B revenue teams with an AI-powered compass to provide direction for every revenue-related decision. By providing one unified model and one unified AI, we help seamlessly align decisions whether they are made inside the boardroom or in the trenches and whether they are made by the marketer or the seller. This alignment improves efficiencies and snowballs into revenue amplification.