Three Wise Men is a new communications business. It is partnered by Randal Glennon and Nigel Dawson who have accumulated over three decades worth of wisdom at advertising agencies around the world. The third wise man is our silent partner, a production agency that provides a back up resource to allow us to do what we do best. The business was born out of the 13 years working together at Grey Worldwide in Melbourne where our forte became behavioural change advertising and where we developed some of the most impactful and life-changing (and life-saving) campaigns in Australia, most notably the world renowned TAC road safety campaigns. Our new consultancy is ideally suited to clients who want to work with experienced professionals who understand business problems and challenges, not wet-behind-the-ears youngsters peddling the newest fads in advertising. While Three Wise Men is a fledgling agency, it has forged partnerships with complimentary specialist businesses where we can become the central hub to provide a full marketing communication service to clients if required: • A strategy planning partner to augment a client's marketing role. • A digital partner with strategic, creative and technical capabilities. • An event management and brand activation partner. • A production partner for print and audio visual. • A media strategy partner who specializes in digital and social. Our philosophy is based on the simple application of common sense. First be right, then be brilliant. If the thinking isn’t right, what follows is irrelevant no matter how spuriously creative it might be. To us, what's equally important is understanding a client’s culture and making sure that the advertising work fits it snugly and gets buy-in from top to bottom. People who value wisdom also appreciate sound advice. That's what we offer at Three Wise Men.