Urbaniser starts with our love for cities! Cities might be crowded and expensive, and yet this is where we all want to live and explore. Why? It’s all about serendipity! The surprises we’ll find, the people we will meet, the personal experiences we’ll have… this constant gravitation pull has been fuelling cities for thousands of years. But how does this urban magic happen? It all emerges when two things come together – 1. First, when people find places that truly speak to them, whatever they’re personally into – fashion, art, music, sports, cooking, making, chatting, watching, and simply wondering about. 2. Second when physical businesses can build great ongoing relationships with the people who are into whatever they offer, thereby truly mirroring the diverse needs and passions people crave. Generating the human context for smart cities, Urbaniser is building a set of innovative tools to help maximise both and nudge serendipity along!