IMA gained its early success in magazine subscription management by marketing for many of the nation’s top publications. IMA flourished by providing state of the art telesales technology and marketing strategies. In fact, IMA was awarded for distributing over 20 million dollars in consumer goods by the Hearst Corporation in 2009. While compiling over a billion dollars of sales in the subscription management market IMA’s focus has pivoted in recent years. Recognizing the new almost limitless marketing opportunities for the “Baby Boomer” generation, IMA has recently ventured into the senior demographic becoming one of the most successful distributors of innovative medical products in the nation.