Etuma’s text feedback categorization service lets you know what your customers are talking about, ranking feedback categories and sentiment in order of importance. This allows you to choose when to take action in acute cases. It also detects the sentiment per category, letting you know which aspects of your product, service, people, process, brands or marketing campaigns are positive or negative. All this in real-time and in ten languages. Our feedback categorization quickly uncovers the hidden opportunities residing in large amounts of text and presents them in a structurally and visually understandable way. Your customers may be looking for something you haven’t even thought of and you fail to capture that opportunity. We combine linguistics and information technology with industry-specific knowledge in a real-time semantic analysis tool.