Shova International (Pvt.) Ltd.,established in 1998, with utmost plans to getting associated with various sectors of the garment industry The establishment of the fully computerized woven label factory is a continuation of a series of diversification by the sponsors in the garments serctor. Shova International (Pvt.) Ltd., initially started their business with the operation of a garments buying house. This was a step towards setting up a woven garments factory, Megastar Apparels Ltd. To facilitate prompt international requirements, the company works in close association with their sister concern D.S.A International Company in Hong Kong. With the increase in orders another garments factory. Meridian Fashion Ltd., was taken over by the group. As a part of the continuous process of expansion in different sectors of the garments industry. Shova International (Pvt.) Ltd., has set up this most modern fully computerized Woven label unit. There are plans to further diversify they business by starting an automatic button factory in the near future. This in another step towards self sufficiency which will be crucial especially with the more competitive marketing scenario from 2005. Market: the woven label industry in Bangladesh rendered in the export market in 1977-78 by supplying labels to export oriented ready made germens factories and hosiery products. The demand of locally manufactured labels has been rising steadily over the years due to the increase in export of all types of garments. Shova International (Pvt.) Ltd. Envisages feeding the the high demand for label by manufacturing quality labels. At the present time there is a huge market for the woven label industry in Bangladesh. Marketing: Despite the large shortfall in locally manufactured standard quality labels, it is very important for the manufactures to have a good marketing set-up, to obtain the confidence of the buyers. Mr. Md. Nasir Alam , the Managing Director has got vast experience in the garments sector for the last 18 years. He has worked in many different sectors in the garments industry and has a wide network of contacts. Rather than the above, Mr. Nurun Nabi Johir, the General Manager of the Factory has the wide experience in supervision and production of 100% export oriented woven Labels, which will be very convenient for production and maintain the quality of labels. Conclusion: Considering the above all set-up and vast experience person the Shova International (Pvt.) Ltd. can assure the fulfillment of the demands of labels as a part of Global Apparels.