The Team Army/Team Forces brands were launched to conduct fundraising and attract sponsorship with the aim of promoting and sustaining military sport, challenge and adventure. We promote excellence and help the Forces’ sporting talent to succeed by reducing the cost of participation, supporting grass roots activity, and by encouraging and assisting our elite athletes to compete at the highest level. We also increase the opportunity for our injured troops to take part in competitive sport. Standards are high, many are already competing in open competition at international level with their sights set on the Olympics and Paralympics. Since our launch in January 2011, we have distributed over £10m in grants to nearly 80 service sports associations, many of whom have never before enjoyed private sector funding.