IMCMV Holdings, Inc, owns and operates Margaritaville casual-dining venue's in the United States, Puerto Rico and Panama airports. The parent company IMC(International Meal Company) also owns over 380 casual and quick-service restaurants in Brazil, the Caribbean and Mexico, emphasizing units in airports, shopping malls and along major highways. “This strategic alliance is about growing a powerful brand, in segments where we have a lot of experience and a proven track record,” stated Chief Executive Javier Gavilan.