What? GOOD human is a Strategic Design consultancy that is passionate about building thriving organisations that can adapt to disruptive change in the relationships age. Our approach is a combination of Service Design, Customer Experience, Digital and Social Business. We believe in developing an ecosystem perspective of people, processes and technology, using strategic design thinking to create dynamic human centric services. Why? As we enter the Relationships age, customers are adopting disruptive technologies faster than organisations can keep up. Customers are also highly connected, self-organising and increasingly searching for authentic experience. Organisations need to embrace customer-centric service models that are highly responsive to customer feedback and changing needs. Employee expectations are rising in tandem with these changes as we move from an Industrial Age of material consumption to a Relationships Age defined by empathy, emotion and the experience economy.