The Brand & Mark Co. offers strategic branding and marketing services for consumer and corporate brands in the B2B and B2C space. We create new brands and rejuvenate existing ones, take them to market, build and sustain them. Our approach is to build the brand strategic framework in line with the business’ long-term vision, and align the marketing strategy sharply to business objectives. Brand Strategy and Marketing operate independently today with different groups handling these functions. As a result, the brand story rarely flows into the marketing approach and campaign messages. This creates a disconnect between the overarching brand and business strategy and short term marketing approach that is applied usually, to tackle business challenges. At The Brand & Mark Co. , we bring these two disciplines together to develop a seamless approach to help achieve your business objectives of scaling up or setting up a new business or business unit as well as sustain your brand over time