The primary question of any marketing department should be “How do we bring value to our clients?” No matter the acquisition, retention or customer satisfaction metrics you may chase to measure result, it is by focusing on this question in your team’s daily activities that you will achieve the best results possible. As a marketing automation specialist, the answer to this question forms the foundation of the technological solutions that I build and consult on. Marketing automation is primarily a tool of a very particular marketing and sales strategy: inbound marketing. My goal is to make organisations who take the step into marketing automation aware of the relationship between the tool and the strategy. Following up, I will help them perfect their marketing strategy and technology stack to achieve results to be proud of. My passions lie in marketing strategy on one side, and marketing technology on the other. In a sense, I see myself as a hybrid marketeer. On one side, I am experienced in modern marketing principles such as buyer personas, customer journeys and campaign flows. On the other, I am well versed in implementing marketing automation platforms, integrating with CRM systems and constructing marketing databases. My services include: ● integration of an inbound marketing strategy into the organisation ● definition of the ideal customer and what their buyer and customer journey looks like ● selection of marketing automation software best suited to the needs of the business ● durable implementation and integration of marketing automation software into business operations I deliver ready-to-implement plans that organizations can use to achieve business results. Can I help you take the next step in Marketing Automation? Reach out: bob@elemental-marketing.nl +31 (0) 619829430