Grouper was launched in January 2011 as the first group buying deal platform and is considered to be a “game changer” in the e-commerce market in Republic of Macedonia. It introduced discounted prices in the form of coupons for services and products and offered substantial savings for the buyers in times of recession, thus directly incentivizing the online buying. Acting as an intermediary between companies and end-customers Grouper enabled over 3000 companies to start selling online and offered a new promotional and sales tool on the Macedonian market. It cleared the path for many companies that want to enter the e-commerce market and built trust in online buying. Today, Grouper.mk is the leading e-commerce site in Macedonia with over 200K registered users and a dedicated team of 17 people.