House of Parita is a #backtotheroots naturals products business based in the Land of Coconuts, Kerala, in India. Our journey has begun with one of nature’s all-stars - coconuts from the Western Ghats, a ‘superfood’, and a natural cosmetic from a wildlife ecosystem older than the Himalayas. Our first product using this natural superstar is our premium cold-pressed virgin coconut oil. Launched in 2020, we are a couple run bootstrap startup with a combined 23 years of experience in MNC’s across India and the Middle East in Management, Sales, Services, Supply Chain and Operations. We work with farmers that have organic certification or who farm naturally with no pesticides or herbicides. At House of Parita, we also insist on using sustainable packaging for all products to ensure an environmentally friendly supply chain ecosystem - for example recyclable glass bottles for our oils, and reusable jute bag packaging.