Building a Better Home, One Family at a Time. Experience & Expertise. With more than 20 years of gained experience in the furniture industry, Choice Furniture remains a seasoned steward of Singaporeans’ furniture needs across all backgrounds. As titans of the furniture scene in Singapore, Choice Furniture offers a myriad of services and products across all furniture lines—be it mattresses, sofas or dining sets. With a strong physical and digital presence, Choice Furniture looks to continue being champions of quality and innovation, leveraging on their emphasis on sourcing, manufacturing & distributing highly prized & innovative furniture products that aim to serve all domestic furniture related needs for years to come.