At joii we are focused on getting more people enjoying more of the best, most responsibly sourced fish in busy, successful restaurants across the world. We fundamentally believe there is a better way to do business and it starts with respect for the product and our customers. We have perfected the art of sourcing, processing, delivery and preparation for the restaurant sector. Our depth of understanding and expertise in all of these areas ensures that quality fish reaches the consumer looking and tasting fantastic. We work directly with our restaurant customers in the UK and Europe to reduce their business costs, improve their margins and develop their menus to give their customers a great experience every day.